The Money Behind Avatar and Trainspotting

Avatar



Production Budget
$425,000,000

Domestic Gross(America)
$760,507,625

Worldwide Gross
$2,783,918,982

Profit
$2,358,918,982

http://www.the-numbers.com/movie/budgets/

Trainspotting



Production Budget
$3,100,000

Worldwide Gross
$72,001,785

Profit
$68,901,785

http://www.the-numbers.com/movie/budgets/

Comparing Avatar and Trainspotting

Avatar names several previous films which the director, James Cameron, has directed. In Trainspotting, one film is named that was made by the same company.
Avatar uses animation makes it makes it look more expensive but this is also why it was so expensive to make. Also all the equipment, props and large amount of characters all add to the complexity of the trailer therefore making it appear to be the more expensive film compared to Trainspotting. Also Hollywood films are hard to compete with as the have much more money than any UK production companies.

New Media Technology

Newspaper Industry

• Internet
• Apps
• Social Networking sites

Magazine Industry

• Internet
• Apps
• Social Networking sites

Film Industry

• Internet-Youtube 
• TV
• Phones
• Apps-Love film, Netflix(VOD)
• Cinema
• Magazines
• Electronic billboards
• DVD-Rental or purchase
• Tablets
• X-Box
• 3D
• Pirate copy
• Social Networking-Promotion

Music Industry

• CD
• Itunes
• Youtube
• Mobile
• Laptop
• Ipod
• Apps
• Radio on the Internet

Television Industry

• BBC I Player
• ITV Player
• Youtube
• 4OD
• Phone
• Laptops
• Livestream

Representation of Gender- Wire in the blood

At the very start of the clip there is a medium shot which shows the man and women both being argumentative at each other, this would be seen as a masculine trait. The fact that the women is pointing in the mans face angrily is suggesting that see is the more masculine character out of them both. This is further shown when the women starts to command her workers to do specific roles, which is showing her control over the other genders who appear to be feminine as they are passive of what she is telling them to do.The producer has then decided to dress then man in a all black suit with a cup of coffee which is shown through a medium shot. This is just one of the producers way of portraying masculinity.There is a medium close up which is representing gender, this is through the man smashing the other mans head against the wall. This is portraying the victim as feminine as he is vulnerable and the criminal as strong which would be masculine. The man at the very beginning of the clip is later portrayed to have a feminine side as he is being caring towards the young boy and you could also say that he is letting his feelings out which is massive feminine stereotype.Lastly you could argue that the women is also being portrayed as feminine through a medium shot which establishes that she is stressed out and is worry about her child. This is the producers way of making it obvious to the audience that the women is partly feminine as it is a feminine stereotype to stressed and family orientated.

There is a non-diejectic sound which is played when the masculine character are in the shot, many of the times crime or violence is involved as well which is portraying masculine characters to be involved with crime and violence rather than feminine characters.A loud noise is made when the man smashes open the door, this could be portraying masculine to be full of anger and violent. Lastly there is the diejetic sound of the popcorn popping everywhere which is a fun, happy sound. This is showing a different side to masculine as in the rest of the clip it is  being portrayed as a violent and angry when in some cases it is not.

There are several action matches throughout the clip, these show gender as i feel there are masculine and feminine ways of walking through a door. When the women knocks on the door she does it very gentle and elegant which is showing the feminine way whereas the man just smashes through the door which is showing the masculine. Overall this is showing feminine to be polite and elegant and masculine to be rude and ignorant.

Mise-en-scene can show gender as well. The fact that the man is drinking coffee is portraying him as masculine as this is a stereotype for masculine characters.All of the male characters are wearing black or dull clothes which is portraying masculine to maybe be evil and have no way of expressing themselves through there clothes like most feminine characters would. When the man and the young boy are laughing a playing about the lighting it fairly bright which is showing a positive atmosphere which comes with feminine characters. When it goes to the shot with all the men in the room the lighting is very dark which is suggesting that with masculine characters comes negative atmosphere. Also in this set there is very old furniture which is showing that masculine characters do not necessary care about the place they stay as long as they have a roof over their head.

Overall this is clip is showing masculine to be dark, angry and violent and feminine to be bring a positive atmosphere, caring however sometimes stressed.

Criminal Justice - Age

Initial Thoughts

My initial thoughts on the Criminal Justice clip is that there is a clear difference between the young and old generation. I also noticed that with age comes authority and power whereas the younger generation are much more timid and are intimidated by the older generation. Lastly i noticed that with age you become more confident naturally whereas the younger generation try to be confident when they are not.

The mise-en-scene helps the audience establish the different ages within the characters. Costume is one way of determining age, in this clip all of the criminals are wearing the same clothes which could be showing that there is no authority in this sense. Also all of the characters are wearing neutral colours therefore no one is standing out from each other in relationship with age. The older mans language is representing power to come with age as he is intimidating the younger boy. The younger boys posture makes him seem timid which is showing that the younger generation are less confident due to their age.

Camera shots is another way of establishing the ages of the characters. There is a close up which establishes the two men showing each other respect. This is that the younger and older generation can  have friendship despite their age. Another close up helps us establish age, a straight face and deep wrinkles show the audience the older generation where as shocked and frightened expressions show the audience the younger generation. A medium close up shows the older man getting in the younger boy face. This is then showing that power comes with age. In a medium shot you can see the posture of the older man. His posture is very relaxed which is showing that the longer you have been in this specific environment to more relaxed you become. This is further confirmed through the younger boy who has a very rigid posture and always looks on edge.Lastly there is an over the shoulder shot establishing the young boy and the older man having a conversation. The young boy is asking all the question which is showing that the younger generation rely and look up to the older generation. Therefore the older man is answering all the question showing that with age comes knowledge.

Editing is another way of establishing age. There are several eye line matches which show the younger boy looking up at the older men and the older men looking down at the younger boy. Therefore this is then portraying that with age comes power and authority. Continuity is kept throughout the clip which establishes that the characters age has not changed but also keeps the editing smooth.

Lastly sound can be used to establish age within the clip. When the older man says 'whack him' this is said in a sarcastic tone which is suggesting that with age  humour changes as the younger boy does not find this funny.  Also the older man says 'what you in for?' to the younger boy, then later in the clip the younger boys says 'what you in for?' to someone else which is showing that he is copied the older man. Therefore this shows that the younger generating are influenced by the older generation.

Overall this clip is showing that with age you gain authority, knowledge and power and that the younger generation can be timid and scared of the older generation but also influenced by them.

Representation of Gender- Cutting It

INITIAL THOUGHTS

My initial thoughts on representations of Gender in the Cutting it clip are that there is no obvious masculine and feminine figure within the two characters however the female character appears to be portrayed as more masculine than feminine with elements such as her paying for the cab, having control over what the couple are doing making the the male character unaware of where they are going. This is challenging the stereotype of masculine as it would usually be portrayed through a male character rather than a female character in this case. The male character is portraying masculinity to avoid important and sensitive conversation as he tells the female character 'no' when she wants to talk about their relationship.

CAMERA SHOTS

At the very start of the clip there is a medium shot which shows the man kisses the women's hand as a sign of respect but also being affectionate. Being respectful to a lady would be seen as masculine however being affectionate would be classed a feminine stereotype which is challenging the stereotype of masculinity.



There is an medium long shot which shows the women paying for the cab. This is representing gender in a way in which is not stereotypical as the masculine figure(man) would usually pay for the cab. This also links to the fact that the women appears to be in control throughout most of the clip which is
stereo-typically a masculine trait.

There is a close up of the women which shows the audience that she is crying which is portraying feminine to be weak and emotional. However you can see that she is trying to stay strong by holding her head up high which is also portraying feminine as strong minded and may not necessarily want to show there feeling and appear weak. This is further shown in a long shot of the women walking out of the consultants wiping her eyes before her husband can see that she was upset.

There is an long shot which shows the man confused in where they are going which is portraying masculine to not always be in control in a relationship.

There is a long shot which shows the man running over to the women who had just been hit by a bus which is portraying masculine to almost be heroic and strong.

Right at the end of the clip the man is leaning over women when she helplessly on the floor which is portraying masculine as stronger and have more power as he is leaning over her and also is portraying feminine to be helpless and weak.


SOUND

At the start of the clip there is the synchronous sound of the women saying 'im sorry' to her husband which is portraying feminine to be easy to give in and the one who is picking up the pieces in a relationship. Then by the man saying 'forget it, its gone' shows masculine to be forgiving.

When the women says 'i want to go in on my own' this is portraying feminine to be strong on there own and that they don't always need a masculine figure to help them get through hard times.


MISE-EN-SCENE

The fact that the women is wearing make-up although it is only minimal is portraying feminine to care about there appearance and want to look presentable where ever they are going like in this case to see an consultant.

The women keeps talking to her husband however he is avoiding the conversation as if he does want to talk about what she is going to bring up. This is portraying masculine to not be interested in relationship conversation and that it is better not spoke about which more of a rough approach.

Both of the characters are wearing smart clothing which is portraying both masculine and feminine to want to look well presented and have self respect when it comes to clothing.

EDITING

There is a reverse shot/reverse when showing the conversation between the man and the women. Within this there is an eye line match which shows the women looking up at the man and man looking down on the women. Therefore this is portraying masculine to more powerful and have more authority over feminine.

Analysis of Breakfast of Tiffany's Opening Scene

At the very start of the film opening there is a institutional logo to show the audience who has created the film which is 'Paramount Pictures'

Throughout the opening of this film, there are credits which are essential in openings. When the title of the film appears on the screen 'Breakfast at Tiffany's', the women is actually eating her breakfast out side Tiffany's which is a good contrast created by the producer. Overall all of the credits fade in and fade out of the opening.

At 10 seconds the setting is established, you can see tall modern buildings, street lights and flags which is portraying this area to be urban. There is also a yellow taxi which is associated with America meaning that the audience can assume that the film is set in an American city.The fact that the street lights are on, the lighting is dusk and there is no one around indicates that it is early morning. The women appears to walk very elegantly towards to building window which matches what she is wearing which is also elegant.The man at the end has car which looks fairly expensive and vintage which portrays him as wealthy along with the act that he is wearing a suit. The women in the clip has a little black bag and a white shall which adds to her elegance and completes her outfit. The main women in the opening of the film is wearing a long, sophisticated dress with pearls on it which is portraying her as a posh, upper class and wealthy women.This is further shown through her wearing black silk gloves. She is wearing minimal natural make-up which shows her elegance. The man at the end of the clip is wearing a black suit which is portraying him as wealthy and possible posh.

All of the shots throughout the opening are dissolved either faded in or faded out. This is able to show a relationship between the two shots and that the shot is most probable in the same place as the previous shot. There is an action match when the audience see the women walking up the shop window and then the next shot is her standing outside the shop window. In the middle of the clip there is a straight cut from the women's reflection to the women face. This is just shows an end to the previous shot. At the end of the clip, you see the women running to the door with the man behind her and then next shot is them in the house therefore making this an action match.

There are two pan shots which following the women walking away from the shop. There is a tracking shot of the taxis as it follows it as they pull up outside the shop.There is an low angle shot which shows the audience the shop sign establishing where the women is. It also shows the height of the building and how tall it is.There is a long shot which allow the audience to establish what the women is wearing. At the start of the clip there is a establishing shot of the city, this is showing the audience where the following shots are going to be.

Throughout the clip there is the non-diejectic sound of mood music which is relaxing and elegant which matches the calm city and the elegant women perfectly.The music is automatically portraying the main character as soft and kind. There is the diejectic sound of the man shouting 'Hey' but apart from this there is no other sound.

Thoughts from the pieces of Music

After listening to this piece of music i feel it would be most effective in a scene which is slow motion either where someone is being taken away or a funeral scene when the coffin is being carried through the church. I also thoughts this music would be effective in a slow motion war battle where loads of people are being killed. Both of these images are very dark and dramatic as i think this is the perfect type of image to fit the piece of music.


After listening to this piece of music i feel it would be most effective in a scene where someone is leaving home or their family and are perhaps not going to see them again. I also though it would be effective in showing someone going away to the war or maybe someone coming back from the war and they are lost and confused as they have been away for so long. I can imagine them searching around a small town looking for someone they know, but no one is in sight. This could be in slow motion so that it would fit even more with the music but it would still be dramatic and tense.