Audiences are continuously changing the way they want to consume a film. This is due to the growing technology within Production, Distribution and Exhibition. My own experiences can be seen to illustrate wider patterns and trends.
The production stage of making a film is effected by the changing ways to want to consume a film. First a large amount of audiences, including me, prefer to costume film in the cinema. The production companies would therefore make their films in 3D as many people will only be able to costume this at the cinema opposed to home cinema or download. However some audiences prefer to costume film via download, youtube and on demand. This means that the production company can film digitally which saves time and money. However this can lose the production company money as the audiences may be watching the film illegally therefore they are not paying to consume it. Going back to filming digitally, this can be seen as more consistent that filming on film as it the quality does not change no matter how many times it is costumed whereas with film the quality becomes worst. Another way in which the production stage is effected by the audience consumption is the need to make the film bigger and better. When people go to the cinema they want to have the best experience for their money. Therefore this means that the production company will need a big budget to compete with other leading films. For example 'Skyfall' was released in 2012 along with 'The Tempest' and the remake of "The rocky horror show' however due to "Skyfall' having special effect and a famous cast they did much better than the other film making $88,364,714 where as 'The rocky horror show' only made $211,243.
The changing ways to consume film had also effected the Distribution stage. Firstly the way in which the film is marketed is changed to suit where the audience will see it. For example if the audiences are consuming films in various ways the distribution companies will 360 degree marketing to ensure that the film is advertised on all levels in viewing the film. When films are viewed on video on demand websites, adverts for the website are also a way of advertising the actual film itself. For example on the Netflix advert shows clips of film such as 'transformers' and '21 jump street'. When looking at the exchange stage of a film, audiences are able to pre book cinema tickets as from experience their is risk of being unable to see the film as it may already be fully booked. Therefore this showing the exhibitors adapting to the increase in the use of internet to help with the large amount of audiences consuming films in cinema.
When looking at how the Exhibition stage of a film is effected by the changing ways to consume a film.
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