To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? Candidates must focus on one of the following media areas: Film - Music - Newspapers - Radio - Magazines - Video games

Digital distribution affects the marketing and consumption of film in many ways. The meaning of digital distribution is to transfer film digitally, this gives marketing an advantage as they are able to use the digital file to advertise the film on all different levels such as on YouTube, pop-ups,TV and social networking sites such as Facebook however this would not be possible with a reel of film. The consumption of film would be affected as digital files are able to maintain their quality longer than a reel of film and gives audience the choice as to where they want to watch the film as digital files can be consume across many platforms.

When looking at the marketing of a film, digital distribution helps to achieve 360 degree marketing as they are able to keep up with growing technology to advertise their film in the places in where the audiences will see them. For example more people are likely to see a film being advertised on the TV rather than on a poster. This would create a larger audience for for the film as more people would have been aware of the film.Digital distribution affect consumption of film in a way in which audience are able to watch the film in different places such as the cinema, internet and TV. This creates an overall larger audience for the film as more people can access it.

Casestudy
The film Skyfall surrounded the potential audiences with trailers, posters and music from the film in order to advertise the film. This would not have been possible without digital distribution. However on the other hand Fish Tank did not use this type of advertising due to them have a independent british company with a small budget, this was apparent due to the difference in profit between the two films for example Skyfall had a profit of just over one billion dollars whereas Fish Tank only had around three million dollars.
In Ill Manors cross media convergence is used with a sound track being releases before the film was release. This was one of their main ways of marketing the film and they wouldn't have been able to do  this without digital distribution.
Disney used synergy to gain more of a profit from a film for example they have the

• Disney Store
• Disney Land
• Disney Channel
• Disney Characters

Distribution

• Distribution is the process of getting the media to the Exhibitors.
• Distribution companies are also in charge of the marketing of the film
• They choose the release date of the film

Marketing

• Advertising the film- this can be done on many platforms such as the internet, TV, social networking sites, cinema, buses, billboards etc
• Merchandise 

Consumption

• How films are consumed
• Cinema
• TV
• YouTube
• 3D
• Netflix
• LoveFilm
• Internet
• IMAX

Translation

Using what was already there-Trailers and posters

Localisation

Using new things avaliable-Twitter, Facebook etc