Gender can be represented through four different areas: camera shots, sound, mise-en-scene and editing.
Firstly gender is being represented through camera shots. A medium close up establishes the women wearing make-up which is suggesting that to be feminine, you take care of your appearance. This is then followed by an over the shoulder shot which is showing the male character looking down at the female character. This is then portraying masculinity to be more powerful than femininity. A medium close up then shows the other female character looking over at the women as she is unable to afford the dress. This is suggesting that feminine judge each other. The next scene in the clip starts with a a medium shot of two male characters sitting at a bar. From this shot you can see them drinking what looks like whiskey. This is then suggesting that it is masculine to drink spirits rather than feminine. Further on in the clip there is a another medium shot which shows a male character fixing something. This is then suggesting that it is a masculine job to fix things. Lastly there is a medium long shot which shows the female character wearing a backless dress which is suggesting that to be feminine you can wear revealing clothes! Also in this shot you can see the make character who is wearing a suit! This is then in comparison to the female character as he all of his body is covered up unlike the female character in the clip.
Gender can also be represented brought the use of sound. When the female character has lost her ring, an up beat asynchronous is played which is portraying feminine to become stressed quickly during situation. In comparison when the male character gives the female character a solution, the asynchronous sound become more gentle and relaxed! This so therefore portraying masculine to be relaxed and calm during situation like in the clip.
Gender can be represented through mise-en-scene. The male characters are wearing suits which is portraying masculine to be more powerful than femine. However one of the female characters are wearing a suit which could be suggesting that she is just as powerful as the masculine characters. Also the fact that both female characters are looking for new clothes to make them look good is suggesting that to be feminine you like to take care in what you look like and are always out to impress. The setting of the clip is in women's dress shop, this is portraying a femine. atmosphere therefore it is calm and relaxed.
Lastly gender can be shown through editing. An eyeline match shows the female character looking up at the male character. Therefore this is suggesting that feminine figures look up to masculine figures and also they masculine in more powerful than feminine.
Overall gender is being shown in various ways to suggest the different elements of masculine and feminine
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