Within a business, the audience has the greatest amount of power as it is the audience who tell you what they like.If they audience like a specific superstar, Hollywood would be forced to use this superstar and then this specific star becomes extremely powerful.
Toby Miller made this statement:
In a world where money is spent on budget of a film is often sees 50% going on promotion as opposed to what you actually see on screen.The film Industry like any other- it obviously has to sell things however it does not rely on waiting, listening, responding to what audiences want and then delivering it to them.This industry relies on knowing which parts of the world and the media need its products and will pay for them
Film distribution describes everything that happens in between production and exhibition.
It is crucial not to see film distribution as a 'helpful' stage in the life of a film whereby distributors treat all films equally and ensure fair play in getting films to the public's attention.
The key players are the bug companies who control much of the industry, control distribution of their own products and of others.
5 Major distributors dominate the UK film industry
- United International Pictures
- Warner Brothers
- Buena Vista
- Twentieth Century Fox
- Sony
Prints
Producing physical copies of a film for cinema/ home release and finding the exhibition to sell the film to
Marketing
Raising audience awareness and anticipation of a new release.
A distributor may:
- Be part of the same parent company as the production company
- Have a long term arrangement with a production company and provide financial assistance for many of their productions
- Provide financial assistance for the single film by a production company
- Acquire a film after it has completed production
360-degree marketing
This kind of marketing is never intrusive
Very inexpensive
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