homework 20th march

 What significance does the continuing development of digital media technology have for media institutions and audiences? You should focus on FILM but you may make reference to other media such as Music, Newspapers, Radio, Magazines or Video games

Founded in 1986 as
 Pixar Animation Studios
Founded By Edwin Catmull
and Steve Jobs

The development of digital technology includes the development of new technology, such as cameras and viral marketing. It is changing day by day which will improve the quality of films and also the way they are marketed and distributed. Although these new technologies are only available to the companies that have a big enough budget to include them in their films. For example big six companies such as Universal are able to take advantage of the technologies such as 3D as films as they have the money to invest in them and as they are a big company, they have the ability to make a profit.This example can also be applied to the Pixar and Disney’s history and use of 2D to 3D animation. 

Produced By Walt Disney
Distributed By RKO Radio Pictures
Budget:$95,000
Gross Revenue:1.6 Million

Disney released popular productions such as Dumbo with all of the animation being created by traditional hand drawn animators rather than more modern medians such as computer animations which is much quicker for the production companies and also they will be able to make more films using computer animation apposed to hand drawn animation therefore it will mean more money for the company.

Also IMAX is something which has evolved due to new media technologies, this would essentially gain a larger audience which means more money for the company who owns the film.Lastly during the production of a film many special effects are applied. However due to new media technologies such as computer sofwares, special effect are able to be more advance therefore this would appeal to the audience making more people want to watch the film.

IMAX is a motion picture film format and a set of cinema 
projection standards created by the Candian company 
IMAX Cooperation and developed by Graeme Ferguson,
 Roman kroitor, Robert Kerr and William C. 

This is a reel of film which
is what would be traditionally
used to make a film however
digital filming is more commonly
used as you are able to see if
you the perfect shoot whereas
on a reel you are unable until it has
been produced. This therefore saves
time.

Similar to this, with new cinema releases as now distributors don’t need to process a reel of film, they just send the production file computer to computer, this also removes the limit on distribution distance as in the past, a dozen film reel would have been shared and posted around the country. Now all they need to receive a new release is an internet connection and a computer.

Technological convergence gives an advantages to the audience when having a variety of ways to consume the film. These include either at a cinema, TV, phone and tablet. These would help the company who owns the film as they will be gaining money by selling there film to all areas of technology rather than just the traditional way of a cinema. Also youtube can benefit with the institution of a film as the audience are able to view film trailers which would therefore hopefully persuade them to watch the film. This is also a cheap way of advertising a film which is always beneficial for a film company.

New technology isn't always welcomed in the media industry as it does sometimes forces a company to re-invest millions to reach the same level as their competitors, this financial risk can affect a company’s future as they may not be able to gain the money back in which they spent on changing to these new media technologies. However new technologies have made it easier and quicker to produce, distribute and exhibit a film which is always in a companies best interest so it would seem silly not to invest in new media technologies.

Overall the development of media technology has had a positive impact on many large companies such as universal and Disney due to them being able to make 3D films and make animated films more easily and much quicker. However it can be argued that new media technologies have not been able to help all companies as they have simply been unable to afford them as they are bery expensive therefore the companies would have to reply on the films success on whether they would gain there money back in which they spent on the new technology.