Homework

2) To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? Candidates must focus on the following media areas: Film

Distribution can be divided into three stages: licencing, marketing and logistics.In 2005 this was when the distributors started to move towards digital distribution.Digital technology is seen is offer a most cost effective and logistics-light alternative to the tried and trusted 35mm print distribution.

Digital distribution betters the consumption of film.A film can be consumed via cinema or DVD. Cinemas only show a film for a short period of time due to the bettering of the logistics. Therefore films have to be sent to cinema very quickly. However due to new technology, distributors are able to do this through an electron system compared to sending a tape like they used to. This is therefore much cheaper for the distributors, On the other hand a DVD can be consumed much quicker due the cinema only showing films for a short period of time. However the making of the DVD is an expensive process.

The fact that films are sent via a electronic system this does not mean it is always safe. If the film was to become unlocked or hacked, this would then been seen illegally therefore people would not pay to see it in cinema or buy the DVD. This would leave the companies with a loss in money.

Digital distribution bettered the marketing of film as they are able to advertise films in more ways than before. For example people are able to view trailers of films on the internet via YouTube. This is opening the marketing of the film to wider audience. Therefore the film is more likely to be a success as more people will know about it.

Digital distribution can also market the film a way in which celebrities comments on the film can be recorded and played on air. This would therefore promote the film as people are easily persuaded if a celebrity they like, said that they loved the film. This would therefore gain the film more viewer and therefore more money. However someone may say a bad comment on the film therefore the film will loss viewers and money.

Overall digital distribution can help promote films to a wider audience and make it consumption a lot quicker however there is always the risk of the electronic system not working which would leave the film companies with a loss in money.