Gender

Representations of gender is just just as simple as male and female however it is how masculine and feminine is presented throughout a clip. In this clip there are representations of a stereotypical feminine women and a stereotypical masculine man although at some stages in the clip they can be different from what we expect.

At the very start of the clip, there is a medium close up which establishes that the women is wearing make-up. This straight away gives her a feminine aspect as she is taking care of what she looks like. This feminine aspects is also shown in both women in the shop as they are both wanting to buy a dress to look good and impress someone else. Lastly this feminine aspect is shown by the woman wearing a skirt suit which shows some leg however portrays her as a classy women meaning she worries about what she looks like. In comparison to this the man is the shop is covered up completely implying that it is masculine to be covered up and feminine to show some skin. When the younger woman walks up the starts this in an action match as in the next shot she is on the shop floor, the fact that she is going shopping is a feminine aspect as women are more likely to go shopping than men.

When the man employee is talking to the older customer, a high over the shoulder shot has been used. This then makes the women seem lower status than the man showing that is it a masculine thing to be dominant over women and that they are seen as more powerful. At this point of the clip there is an eye line match between the man and the costumer to establish that he is looking down at the woman to show his masculine authority, on the other hand the women is looking up to show that femininity has a lower status and authority. While this is going on the other woman in the background keeps looking over as if she is turning her nose up at the other women not being able to afford the dress. This could be seen as feminine as she is judging the other women. There is a synchronous sound of the man putting the coat hanger back on the rail. The man took the dress of the woman almost as if she did not have the authority to hold an expensive dress showing masculinity to have more authority over femininity.

The dress that the women is buying is backless which adds femininity to it as it is showing a lot of flesh. There is a tilt shot which goes up the woman's figure and the dress which show the glamour of the dress and how expensive it is going to be due to the diamonds on it. The women falls in love with the dress even though it cost £3000 which shows the feminine aspect of willing to pay unbelievable amounts on clothes to look good.

The shop employee is a man who is working in a women's shop which is usually a feminine job. Further more the employee is very gentle with his word when talking to the women in the shop and tries to relate to her by finding her the perfect dress. The man skips away in excitement to find the dress, the action of skipping would be seen as a feminine action to do. When the man skips away he lets out a little cheer which is a synchronous sound, this shows a feminine aspect as this is seen as girly.

There is then a straight cut to a medium shot two men in a bar. Both men are drinking whisky which is a masculine drink as it is seen to put 'hairs on your chest'. They are having a conversation about business which is seen as a masculine industry as you need to be strong minded and powerful. The eldest man is wearing a suit which further implies that he is high status which is shown through being masculine. There is mellow music in the background in this part of the clip which shows that to be masculine, you are much calm as shown by the two men relaxing in the gentle mans club.

Next in the part of the clip the women all of a sudden starts to panic that she has lost her wedding ring, she then starts to frantically search the shop. This indicates the feminine aspect of being over dramatic in situations when you should remain calm. The man in the shop then tries to reassure the woman by giving her a solution which is a feminine aspects as he is being understanding towards the woman.

Next in the clip, there is a medium shot which shows a many fixing a alarm. The fact that he is fixing it would make him come across as masculine. Further more he is also on the phone at the same time which implies the masculine aspect of being able to multi task.

The mise-en-scene in this clip is shown in the different sets in the clip. Firstly you can see that in the shop there are minimal amounts of clothes which may be suggesting that the shop is more about quality than quantity. The employee in the shop is wearing a suit which gives him a high status in the shop, this is unusual as you would assume it would be feminine to have a high status in a women's shop. The youngest woman in the shop is wearing a diamond ring which look very expensive suggesting that she is wealthy, this shows femininity in a way in which diamonds would be usually worn by women rather than men as it is seen as not masculine.  When the women says 'my husband will kill me' when she losses her ring this may be suggesting that her husband has more power than her which shows masculinity is to have power over your partner.

At the end of the clip there is a reverse shot/ reverse of the two people having the conversation.When the shots take place the man and the women remain on the same side of the screen to make it transaction look clean cut and realistic. This conversation then establishes that the man and the women have set up the man in shop into giving them £1500, this is a twist on what we would expect to be a masculine thing to do however the women played a massive part in creating the con.

Overall gender is shown throughout the whole of the clip which can be shown through camera shot, sound, editing and mise-en-scene. Femininity and masculinity have both been shown in men and women throughout the clip however they have not always been where i would have expects which creates a twist on reality.